November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn’t necessarily been a pillar of brand strategy – creating an identity and finding prospective audiences can sometimes feel challenging if some consider posting on LinkedIn “cringe.” Melanie English, director of social marketing at LinkedIn, said on…
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