CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist

After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation, with a woman…
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