The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the leading ad platforms: Meta, Amazon and now Google, which dubbed its program Meridian. This week on the podcast, our senior editor James Hercher tells us why he’s paying attention to Google’s Meridian MMM […]
The post Retreat To MMM appeared first on AdExchanger.
More Stories
WABC in New York Names John Antonio VP of News
Spokane Anchor Whitney Ward Leaving TV for PR Job in Tech
Inside Madwell’s Mayhem