Digitas NZ boosts tech with new head appointment

AUCKLAND, Today: Digitas New Zealand has ramped up its tech game by bringing on Suzanne Everett as the new Head of Technology. She’s set to boost their digital and MarTech capabilities.

Everett will also evolve the agency’s Salesforce Marketing Cloud (SFMC) services. As the agency grows its CRM and Marketing Automation platforms, she’s poised to lead innovative tech strategies.

Joining from a robust two-decade career in data and technology, Everett specialises in data-driven digital marketing and customer experiences. Previously, she led technology design at IAG.

Suzanne Everett shared, “As I step into the role of Head of Technology at Digitas New Zealand, I’m filled with a sense of excitement. It’s a privilege to join a team where creativity and technology blend to create magic for people and brands.

“It’s a privilege to join a team where creativity and technology blend to create magic for people and brands.” – Suzanne Everett

“Together, we will navigate the ever-evolving tech landscape, driven by the warmth of our collective vision.”

Mark Cochrane, Chief Connections Officer at Publicis Groupe New Zealand, noted, “We are pleased to welcome Suzanne to the team at Digitas New Zealand.

“As we continue to invest in specialist expertise across our unique Publicis Groupe Connected Platform, her leadership and impressive track record will be instrumental in unlocking untapped opportunities specifically tailored to our clients’ needs.”

About Digitas
Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation.