PMX New Zealand sponsors Ehrenberg-Bass for research boost

AUCKLAND, Yesterday: Publicis Media Exchange (PMX) New Zealand has announced its sponsorship of the Ehrenberg-Bass Institute for Marketing Science, enhancing its PMX Research platform with top-tier marketing science.

PMX New Zealand’s collaboration with the Ehrenberg-Bass Institute will fortify their research with academic rigor. This partnership allows New Zealand media agencies MBM and Spark Foundry to tap directly into cutting-edge marketing research, refining media practices for their clients.

The initiative is led by Rowena Newman, PMX’s Head of Media Intelligence ANZ, and Shruthi Babu, who recently joined to spearhead media research. Their expertise is set to significantly boost PMX’s research capabilities.

“Our sponsorship of the Ehrenberg-Bass Institute is part of our continued focus on driving real outcomes for clients.”

Anthony Ellis, Managing Director for PMX Australia and New Zealand, said: “Our sponsorship of the Ehrenberg-Bass Institute is part of our continued focus on driving real outcomes for clients. I am excited by the potential to accelerate how PMX ANZ leverages our scale to deliver benefits for our agencies and clients.”

He added, “With Shruthi Babu’s background in measuring media effectiveness at Nielsen and Rowena Newman’s in senior marketing and client-side media roles, PMX ANZ has built a research platform that elevates it to be a trusted advisor for Publicis Groupe agencies and our clients.”

Kate Grigg, Head of PMX New Zealand, adds: “Although campaign data is measurable, it still requires transformation into meaningful outcomes. At PMX Research, our vision is to unlock the genuine media value for our clients through data-driven analysis.”

She further explained, “Our sponsorship of the Ehrenberg-Bass Institute enhances our ability to translate this data into actionable insights that benefit Publicis Groupe clients. This commitment to driving continual innovation ensures that our strategies remain relevant and effective.”