TBWA\Group NZ appoints Simon McCorkindale as Tech Director

AUCKLAND, Today: TBWA\Group New Zealand is pleased to welcome Simon McCorkindale as the new Technical Director for Digital Arts Network (DAN) and TBWA\Group.

Simon is no stranger to the limelight with a killer background in game design and software engineering that he’s bringing to DAN and TBWA\New Zealand.

The team’s tech and gaming needs are booming, stretching from local to global with partners like The Fono, Southern Cross, and Fletcher Living, not to mention international bigwigs like Discover Card and AWS.

Having globe-trotted through Japan, Singapore, and more, Simon’s Kiwi roots mixed with worldwide experience have shaped him into a powerhouse in gaming and tech.

As the new Technical Director, Simon’s gig will involve beefing up technical resources and growing the DAN dev team.

Catherine Harris, CEO of TBWA\Group NZ, shares, “Dave has done an incredible job building DAN up over the past couple of years and Simon’s appointment reflects this success and our growing ambition for DAN and the group.

“Simon comes on board at a time when the group is growing fast and delivering larger, more complex digital experiences.”

“Simon comes on board at a time when the group is growing fast and delivering larger, more complex digital experiences. Dave and Simon will continue to build out their delivery team locally and abroad, while Simon’s gaming background is opening up incredible new creative opportunities for our partners”.

DAN’s MD, David Parkinson, can’t wait to get started with Simon; “He’s an exceptional talent who brings a depth of experience into the organisation that’s priceless.”

Parkinson also notes that with businesses in Aotearoa hungry for fresh engagement strategies, Simon’s arrival is perfectly timed.

“With more demand than ever to create unique customer experiences, Simon’s pedigree building software, and passion for technology means we are rapidly expanding how we can help our client partners grow.”

“This is an exciting new chapter for me,” Simon remarks.

“DAN and TBWA are already working with incredible companies and teams all over the world, providing digital solutions that meet complex client needs. I’m looking forward to further driving innovation for the Group to deliver exceptional results for both our clients and our teams”