The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities. There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]
The post Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now appeared first on AdExchanger.
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