Ford’s new campaign, Conquer the Weekend, offers Kiwis an action-packed adventure

AUCKLAND, Friday: New Zealanders often downplay their weekends, typically describing even the most thrilling ones as ‘yeah nah, pretty chilled.’ This inspired VML’s Conquer the Weekend campaign for the Ford Everest SUV.

Shot over two days, the campaign highlights how much adventure can fit into a weekend with the Ford Everest, narrated in a relaxed Kiwi style. The filming used advanced camera tech, capturing the action around Auckland.

Rachel White, Marketing Manager at Ford, said, “Everest is New Zealand Car of the Year 2023, Large SUV Best in Class 2023, and Company Vehicle Large SUV of the Year 2023 for good reason: it’s great for work but also rules the weekend, and as New Zealanders, we love to make the most of those.”

“It’s always a good day when you get to throw the Ford Everest around some rugged locations, showing the vehicle off with a bunch of different camera rigs from the Reel Factory team.” – Andy Morton

Sarah White, VML Art Director, commented, “While our character keeps his description of the weekend’s events quintessentially Kiwi and understated, we wanted to contrast this with what you can actually do with the Ford Everest.

Reel Factory’s off-roading tracking vehicle made it possible for us to capture dynamic moments at pace and really show off the capability of the Ford Everest over two days.”

Andy Morton, Director at Reel Factory, stated, “It’s always a good day when you get to throw the Ford Everest around some rugged locations, showing the vehicle off with a bunch of different camera rigs from the Reel Factory team.”

CREDITS

Client: Ford
Agency: VML Auckland
Media: Mindshare
Production Company: Reel Factory
Director: Andy Morton
Producer: Pippa Keiller
Executive Producer: Dan Watkins
Business Manager: Danelle Mouat
DOP: Chris Watkins
Offline Editor: Fauze Hassen
Grade & Online: Marc McCarthy
Audio & Music: Milon Williams, Boxcutter