OMD New Zealand has swept the podium at 2024 Young Lions Media, with the top three awards all going to...
Month: April 2024
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill,...
ZM Podcast Network’s award-winning Sex.Life podcast has reached a milestone today as the fastest NZME original podcast to achieve 1...
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May,...
Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New...
In oOh!media’s 2023 NZ Benchmark Survey, a significant shift was noticed in the priorities of advertising agencies regarding Out of...
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I...
The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and...
AUCKLAND, Today: DDB Group Aotearoa and Goodman Fielder are proudly showcasing their Puhoi Valley products, highlighting their irresistibly good Fresh...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into...