If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To...
Month: April 2024
In this episode of Brave Commerce, Mir Zaman, vice president of commercial operations at Spectrum Brands, joins hosts Rachel Tipograph...
Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love,...
Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social...
In 1897, a newspaper mistakenly published Mark Twain’s obituary, despite the fact that Twain was still very much alive. When...
Hamilton-based Bettle–Associates has promoted Tegan Symons to Account Manager after two successful years at the agency. “Tegan has made a...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yummy Data For Yum Brands, owner of chains...
Mango Communications Aotearoa has bolstered its senior team with three experienced PR practitioners, two from the UK. In the past...
Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO...