November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Summer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue

The tanned and shredded “lifestyle guards” in High Noon’s new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling mishap? They appear instantly with extra provisions. The new campaign, from longtime agency of record Preacher, keeps the sun-soaked vibe of earlier marketing for…
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