TRA announces new hires, expanding market expertise

SYDNEY, Today: TRA is amping up its game! They’ve just welcomed six new pros to their Sydney and Melbourne teams, a move driven by some serious growth in both cities.

Terri Hall, Managing Partner at TRA Sydney, shares that both Australian offices have boomed since their openings—Melbourne in 2021 and Sydney in 2022.

These new hires aren’t just adding numbers; they’re bringing a mix of quantitative and qualitative skills along with some serious strategic and creative chops.

Hall noted, “Our expanded team bring a diverse range of skills to the table, underscoring TRA’s desire to hire the best talent in market and enable us to continue to deliver cutting-edge solutions for clients. People are at the heart of what we do. 

“There is an art to knowing people and the success of this hinges on building teams that have unique perspectives and multi-layered skills.”

“Our expanded team bring a diverse range of skills to the table, underscoring TRA’s desire to hire the best talent in market.” – Terri Hall

She continued, “Mark (Hobart) and I are thrilled to welcome these talented and passionate people into our growing business in Sydney and Melbourne, bringing their smarts and passion to clients including Edgewell, Danone, News Corp, and The Real Pet Food Company.

“As more and more clients demand insights-led marketing strategies to drive growth, TRA continues to look to expand its senior leadership team in Australia to meet market demand, and we look forward to welcoming additional talent to our team moving forward.” Hall concluded.

Meet the newcomers and their killer skills:

• Alexandra Fulton, Account Lead, Melbourne (Quant research and strategy whiz)
• Nana Kawaura, Account Lead, Sydney (Expert in quant research, brand management, insights, and strategy)
• Jemimah Gray, Qualitative Lead, Melbourne (Master of qual research, trend forecasting, strategy)
• Claire Timmons, Senior Qualitative Consultant, Melbourne (Strategist and qual research guru)
• Charlotte Saunders, Senior Consultant, Sydney (Strategy and qual research specialist)
• Sam Stalley, Consultant, Sydney (Quant research ace, tracking and segmentation)

“TRA has established itself as the agency to watch on the Australian insights scene.” – Alexandra Fulton

Mark Hobart, Managing Partner at TRA Melbourne, echoed Hall’s excitement: “I echo Terri’s sentiment that we are thrilled to add such high caliber talent to our team, further strengthening the capabilities across both offices. Specifically, Alexandra’s broad and deep experience in quant adds significant firepower to Melbourne’s quant capability.”

Alexandra Fulton, the new Account Lead in Melbourne, is pumped about her new role: “TRA has established itself as the agency to watch on the Australian insights scene. While I was drawn to their reputation for thinking differently about research and consumer behaviour, I was also impressed by their approach and commitment to

their own people and culture. I’m thrilled to have the opportunity to use my experience in quantitative methods to support Melbourne’s team further build this capability, and to take my own skills to the next level.”

The team is set and ready to roll, with Alexandra, Claire, and Jemimah stationed in Melbourne, and Nana, Charlotte, and Sam rocking it in Sydney. All appointments are effective immediately.