December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meta Brings AI to Reels, Matches Creators With Brands at NewFronts

Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. Brands can search for creators…
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