Home sweet home with off-peak energy

AUCKLAND, Today: Flatties was introduced a couple of weeks ago, and now Contact and Special have teamed up with Nigel, a rule-stickler penguin, to encourage Kiwis to cut energy use during peak times.

Contact is going big on renewable energy to decarbonise New Zealand. However, they need everyone’s help for a bigger impact. That’s where Good Plans come in—a simple way for Kiwis to shift their energy habits for New Zealand’s benefit.

The film features a classic showdown in a kitchen between two flatmates—one wants to run the dishwasher whenever, the other insists on waiting until off-peak hours, 9pm or 9am on weekends, when energy is more likely from renewable sources.

A duel ensues, flippers are drawn, and the electricity bill, and our home, comes out on top.

“We want to flatten New Zealand’s power spikes. It’s challenging, but small changes help all New Zealanders.”

Sam Morse, Head of Innovation and Growth at Contact, mentions, “We want to flatten New Zealand’s power spikes. It’s challenging, but small changes help all New Zealanders. Good Plans let us shift our energy habits and dodge peak times.

“With Good Nights, power is free after 9pm till midnight, and with Good Weekends, it’s free from 9am to 5pm on weekends. What’s not to like about that?”

Jonathan McMahon, Special CCO, says, “We’ve made our message entertaining to stress a simple point—wait until after 9. It’s minor, but with Good Plans, we’ll see a big difference.

“Here, Nigel acts as the delay start button on our appliances, encouraging us to tackle problems like Nigel does, ensuring it’s not just good to be home now, but for future generations too.”

• Click here to view the video

CREDITS

Client: Contact Energy
Chief Retail Officer: Matt Bolton
Head of Brand Marketing: Sera Flint
Head of Product & Innovation: Sam Morse
Advertising Communications Manager: Shea Whittington
Brand Lead – Marketing Communications: Elle Hunter

Agency: Special
CEO / Creative Chairman: Tony Bradbourne
Chief Creative Officer: Lisa Fedyszyn
Chief Creative Officer: Jonathan McMahon
Creative Director: Steve Hansen
Creative Director: David Shirley
Chief Strategy Officer: Rory Gallery
Senior Strategist: Amy Willemse
Group Business Director: Simone Botherway
Business Director: Michael Lyons
Senior Business Manager: Jeremy Sinniah
General Manager: John Marshall
Head of TVP: Therese Bielawa
Head of TVP: Katie Mortensen
Producer: Nigel Sutton
Producer: Gabrielle Eggels

Production company: Finch
Director: Freddy Mandy
Managing Director: Corey Esse
Executive Producer: Rebekah ‘Bex’ Kelly
Producer: Yolande Dewey
Producer: Nikki Walker
Animation: Flux
Executive Producer: Josh Forsman
Executive Creative Director: Laban Dickinson

Photography: Match Artists
Photographer: Ross Brown
Producer: Gerardine Turney

Music Licensing: Marcus Brooke-smith Leveltwo
Composer: Mahuia Bridgman-Cooper
Sound Design: Craig Matuschka at Liquid Studios

Media agency: Hearts & Science
Managing Director: Rebekah Gierlinska
Business Director: Dan Cho
Associate Business Director: Dayna Moston
Group Digital Director: Sarah Vosloo
Head of Investment & Activation: Amy Pountain