November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Coca-Cola Puts People and Pets Over Product in an Ode to Spills

Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand’s latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X and led by agency David Miami, capture the drink spilling out of the brand’s iconic glass bottle. Moving backwards and…
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