Air New Zealand’s new campaign invites Kiwis to soar into extraordinary adventures

AUCKLAND, Today: Air New Zealand invites Kiwis to see the world through a new lens with their latest campaign, Your extraordinary adventure awaits.

This marks a pivotal moment for the airline. They’re focusing on the future and redefining their role in shaping travel dreams.

The campaign showcases Air New Zealand’s dedication to empowering New Zealanders to dream big and broaden their horizons.

Jane Anthony, General Manager Brand and Marketing, says, “The new brand direction embodies the spirit of adventure, curiosity, and the limitless possibilities that travel brings.”

She adds, “It is a celebration of the unique Kiwi mindset that embraces the idea that, no matter where you start, you can go on an incredible adventure.”

“’Your extraordinary adventure awaits’ serves as both an invitation and a declaration – an invitation for New Zealanders to embark on transformative journeys and a declaration of the airline’s unwavering commitment to enabling adventure.”

At the heart of the campaign is a touching story of a father and daughter. Their bedtime story transforms into a magical journey around the world.

This tale captures Air New Zealand’s commitment to inspiring a sense of adventure for its customers, no matter the destination.

“Your extraordinary adventure awaits serves as both an invitation and a declaration – an invitation for New Zealanders to embark on transformative journeys and a declaration of the airline’s unwavering commitment to enabling adventure.”

“The campaign represents a cultural shift for Air New Zealand. After focusing on rebuilding, we’re shifting back to facilitating the sense of wonder and excitement that travel brings.”

Your extraordinary adventure awaits is featured across TV, digital media, out-of-home, and social channels from May 12, 2024.