Vast Billboards appoints new Head of Growth

Outdoor advertising company Vast Billboards has appointed Gary Rosewarne to the newly created role of Head of Growth.

With extensive experience in sales leadership roles at Westfield Scentre Group and most recently JCDecaux, Rosewarne brings valuable industry knowledge to drive Vast’s growth initiatives.

Of his appointment, Rosewarne says, “The growth trajectory of Vast Billboards is nothing short of impressive. From launching before the onset of COVID and navigating those challenges to now celebrating their 40th billboard, it’s clear that this company is making waves in the industry.

“I’m excited to be part of a small but mighty business that values innovation and teamwork. At Vast, there’s a real sense of freedom to explore new ideas to innovate and grow the business.

“And I’m looking forward to reconnecting with media agencies across New Zealand which presents a fantastic chance to explore new partnerships and avenues for expansion.”

Grant Moreton, Managing Director of Vast Billboards, expressed confidence in Rosewarne’s ability to lead the company’s growth efforts, stating, “Out-of-home advertising stands as one of New Zealand’s fastest-growing media channels.

“With digital platforms now constituting over 70 percent of the category’s revenue, coupled with advancements in data and programmatic technologies, it’s a pivotal moment for Vast to spearhead ambitious initiatives within the market.

“Gary’s experience and insights make him well-suited to drive our expansion plans. We look forward to leveraging his expertise to deliver value to our clients and stakeholders, as well as help shape the team at Vast.”

In his new role, Rosewarne will focus on harnessing the potential of DOOH to provide impactful solutions to clients across various industries. His appointment underscores Vast Billboards’ commitment to innovation and excellence in the sector.

Earlier this year, Vast Billboards switched on its 40th billboard marking a significant milestone for the business which was founded in 2020. A number of additional billboards are earmarked to go live across the country in the next few weeks.

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