November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Swehl Is Capitalizing on the Molly Baz Billboard Controversy

If you weren’t familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company’s 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over Times Square. Since then, people across TikTok and the media have sounded off on…
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