A love letter to London: Jo Malone, Tom Hardy and Edward Berger unite

LONDON, Today: Jo Malone’s latest ad, London at Play, produced by NOIR, stars Tom Hardy and is directed by the award-winning Edward Berger.

Filmed over two nights, the ad highlights London’s vibrant spirit. Tom Hardy leads viewers through the city, showcasing its unique charm.

The script was a team effort by Jo Malone’s creative director Wandjina, Tom Hardy, Chips Hardy, and Edward Berger. They collaborated closely from start to finish.

“Tom Hardy is one of the greatest actors of our time, so to collaborate with him was an absolute dream.”

Edward Berger praised Tom Hardy, saying, “Tom Hardy is one of the greatest actors of our time, so to collaborate with him was an absolute dream. We made every shot a labor of love and Tom’s care really shone through.”

Cinematographer James Friend used 35mm, 16mm, and digital formats to create a timeless look. The score, crafted by Volker Bertelmann, enhances the film’s classic London vibe.

• To see more of Edward’s work click here
• To work with Edward contact Morgan Whitlock: morgan@thesweetshop.tv 
• To see more of NOIR’s work click here
• For further interest in commissions and productions contact: Javier@noirproduction.co.uk

CREDITS

Jo Malone ‘London At Play’ Featuring Tom Hardy
A Noir Production.

Director: Edward Berger (Repd by Sweetshop)
SVP Creative Director: Wandjina Glasheen Brown
Global Content Director: Alastair Nicol
Creative Director: Chips Hardy
Exec/Producer: Javier Alejandro
Senior Producer: Amalia Rosen Rawlings
Senior Producer: Jeff Delich
Head of Production: Greg Smith
Production Manager: Jack Filtness
DOP: James Friend
Production Designer: Ben Ansell
Sound: Don Nelson
Gaffer: Harlon Haveland
Music Composer: Volker Bertlemann
Edit House: TenThree
Editor: Dan Sherwen
Post House: No8
MD: Barny Wright
Colourist: Tim Smith
Sound Design: George Castle & James Benn