Channel Factory adds six to the mix

AUCKLAND, Today: Channel Factory, a global YouTube advertising platform, has expanded its team. They’ve appointed Dave Carran as New Zealand Sales Director and hired five new Account Managers in Australia.

Carran, with over 15 years of media sales expertise, joins from JCDecaux. He previously served as Sales Manager at CARTEL Media.

In Australia, Renee Fox and Anna Soucek join the Melbourne team, while Emma Sepokas, Liana Mann, and Lachlan Granville are based in Sydney.

This growth highlights the demand for better brand suitability controls and advanced contextual targeting as the industry shifts from cookies to first-party data.

Carran says, “I’m really excited to be joining Channel Factory at this pivotal time, as changes to the advertising landscape make their unique tools more essential than ever.

“I love the ethos of the business around doing good and giving back through more conscious advertising buys, and I am certain we are well-positioned to make a significant impact in the market.”

“We are thrilled to welcome six outstanding new team members to our Australia and New Zealand offices. This expansion reflects our growing client roster and our commitment to enhancing our services and offerings.”

Carran and the new team members will be led by James Rose, Channel Factory’s Managing Director Australia.

Rose says, “We are thrilled to welcome six outstanding new team members to our Australia and New Zealand offices. This expansion reflects our growing client roster and our commitment to enhancing our services and offerings.

“With innovative products and solutions on the horizon, we are ready to deliver better results and ROI for our partners, while helping them navigate digital advertising with confidence and precision.”

Rose adds, “Each new hire brings unique skills and experience, and they are well-placed to strengthen our partner relationships and support our growth plans across Australia and New Zealand. I am confident that with these strategic additions, Channel Factory will set new standards of excellence in the industry.”

These appointments are effective immediately.