November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox Is ‘Very Happy’ With Early Super Bowl Demand, Says Ads Boss Jeff Collins

With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU’s Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. This is Collins’ first time leading the Fox upfront after…
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