Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly, you eventually outgrew it. You needed more room, some basic safety features, and it had a faulty transmission that wasn’t worth replacing. Our industry is facing a similar reality now. We’ve outgrown cookies. Despite the […]
The post Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability appeared first on AdExchanger.