Programmatic

Target Reimagined Michelle Branch’s ‘Everywhere’ Into a Bop About Discovering New Products

Shopping at Target is its own meme. The running joke on social media is that a person will go into Target for one thing and gleefully leave with a host of items they didn’t intend to buy. The retailer wants to convey that relatable sentiment in a new marketing campaign, “That Target Feeling,” which depicts…
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