November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Basketball Royalty Toasts the NBA Finals in Stylized New Ad

The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson–as if!–and Jimmy Kimmel expects a roomful of chatty party guests to “just be quiet for two hours.” In those ways, the new short film hyping the upcoming…
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