November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

No More Networks and Streamers. In 2024, There’s Only CTV

At this year’s TV upfronts, one of the leading players in streaming opened its event with a video set inside its app’s instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But…
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