Special Ranked #1 NZ Agency at One Show 2024

NEW YORK, Today: The One Show, America’s top advertising event, is one of the world’s big three. In 2024, Special snagged the title of NZ Agency of the Year.

This marks the second time in three years Special has been ranked #1 in New Zealand. Dentsu Creative took 2nd place, Tribal Aotearoa came 3rd, The Monkeys 4th, and Colenso rounded out the top five.

This year, Special’s effectiveness was the star. “Last Performance” for Partners Life won silver for Brand Partnerships in Creative Effectiveness and got a merit for Single Market effectiveness. “The Silent Night” for Wellington City Mission also scored a merit in Creative Effectiveness.

“One Show is notoriously hard to win, which makes these results that much more impressive.” – Tony Bradbourne

Tony Bradbourne, CEO/CCO and Founder of Special New Zealand, says, “One Show is notoriously hard to win, which makes these results that much more impressive.

At Special, we’ve always been driven by an unshakable belief that break-through creativity is the very best weapon to achieve break-through business effectiveness, and that’s why we focus on effectiveness and creativity in absolutely equal measures. So, we are naturally delighted to be acknowledged for our creativity & effectiveness.”