Independent PR agency, Undertow Media, has expanded its team with the appointment of Ash McEnaney as Group Account Director.
McEnaney joins Undertow Media from Thrive PR + Communications where she led campaigns for a range of global and local brands including LEGO, Airbnb, HelloFresh, SailGP, Afterpay, Pals, Allpress and Ngāi Tahu Tourism.
Prior to Thrive and her tenure in agency land, McEnaney worked at Woman’s Day as Assistant Editor, where her exceptional writing skills and eye for angles played a key role in shaping the magazine’s content and voice.
At Undertow Media, McEnaney will use her skill with the quill to champion the agency’s new accounts including Crocs, MOTAT and TrailLite, while also steering long-standing retained client Logitech.
“I’ve long been a fan of Undertow Media and their impressive knack for delivering innovative, high-impact work that gets people talking.
“I’m joining the team at an exciting time; we’re growing at pace with a roster of ambitious clients and exciting projects in the works. And with such a stellar reputation in the industry, I couldn’t be more thrilled to make good things happen with this brilliant bunch,” says McEnaney.
Greer Bland, Founder & Managing Director of Undertow Media says the appointment rounds out its management team of four.
“We had a long courting period with Ash so I’m beyond stoked to have her finally in the fold. Not only is she incredibly cool, clever and connected, Ash has an innate understanding of what makes the media tick.
“She’s all about storytelling that sticks and has already hit the ground running with many a media win. As a key member of our management team, we have been thrilled to learn she is also incredibly process-driven – something we shamelessly geek out on as an agency.”
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