November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

These Cat Rejections in Sheba’s Funny Ads Are Too Relatable

Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign from Mars-owned pet food brand Sheba reveals the animal’s one true desire. The spots, created by agency AMV BBDO and directed by Grandmas through production company Academy Films, capture the over-the-top dedication of some pet…
Adweek Feed