Why Michael Jordan and Caitlin Clark Are Running Back a Classic Gatorade Campaign

More inclined to repurpose than reminisce, Gatorade brought back its “Is It In” you campaign with a new cast of athletes and renewed purpose. First unveiled by Foote, Cone and Belding Chicago in the late 1990s, the “Is It In You” campaign was a sports marketing classic that featured black-and-white images of athletes dripping with…
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