TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement...
Month: May 2024
When the team at PHD spotted a vacant yellow wall in Auckland’s Karangahape Road, they knew exactly who to call....
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency...
HAWKE’S BAY, Today: This Thursday (tomorrow), grab a glass of Hawke’s Bay’s finest and join the region’s celebration of its...
At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
NEW YORK, Today: The One Show, America’s top advertising event, is one of the world’s big three. In 2024, Special...
The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey...
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
Stuff Group is launching its first paid subscriber podcast series, building on its true crime reputation which began with Black...