Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners...
Month: May 2024
JCDecaux New Zealand’s latest addition to the Smartframe network has arrived on Auckland’s Dominion Road. It is the 18th frame...
Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product...
The Museum of Transport and Technology’s immersive project produced by creative technology studio Waxeye, has won the “Best Use of...
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that...
AUCKLAND, Today: JCDecaux New Zealand’s SMARTFRAME network has expanded with a new screen on Auckland’s Dominion Road. This brings the...
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images,...
Cartel Media has introduced the latest addition to its team, Caitlin Kropach, who has taken on the newly created role...