Bespoke partnership a ‘market-first’ for Milford and NZME

New Zealand Media and Entertainment have launched a new multi-channel partnership with Milford Asset Management that will integrate its brand and expertise across the NZ Herald digital network.

In what is being described as a market-first partnership, bespoke placements will allow Milford Asset Management to promote its award-winning team of investment experts and its work with KiwiSaver across the NZ Herald app, the wider NZ Herald digital network and NZME’s business and digital audio platforms.

Greg McCrea, NZME Head of Agency Sales, says: “This partnership genuinely has it all. From media-first placements through to content experiences at every relevant touchpoint across New Zealand’s leading integrated media company. Once again, our award-winning agency sales team has delivered a world-class partnership for our valued agency and client partner, and we can’t wait to see this in action.” 

Sarah Norrie, Milford’s Chief Marketing Officer says: “At Milford, we understand the importance of integrated media channel layering with innovative strategies to ensure our messaging remains targeted and relevant. By leveraging a multi-channel approach, we can disseminate our message across various platforms in the NZME channel suite and tailor our content to fit each medium’s unique strengths.” 

“We are always looking for innovation and ‘firsts’ in our strategic planning, and by collaborating with the team at NZME, coupled with the determination and experienced strategic foresight of our brilliant media partner, D3, we are excited to have achieved that,” says Norrie. 

In addition to the bespoke digital integrations, Milford Asset Management will feature in content segments across NZME’s audio network, leveraging radio brand hosts to create tailored content in collaboration with Milford’s trusted experts. 

Richard Thompson, Co-Founder, and Partner at D3, says: “We are delighted to partner with NZME for this activity. This is a partnership that centres around integration and content that adds value through Milford’s expertise. This collaboration reflects Milford’s commitment to standout performance, both in terms of their products and how they communicate with customers.” 

The post Bespoke partnership a ‘market-first’ for Milford and NZME appeared first on stoppress.co.nz.

stoppress.co.nz