Domino’s taps Sling & Stone for PR in Australia and NZ

AUCKLAND, Today: Sling & Stone, the PR agency for innovative brands, has secured a competitive pitch to represent Domino’s Pizza Enterprises Ltd in Australia and New Zealand.

This partnership aims to boost Domino’s product launches, events, and creative communications in both markets.

As the largest pizza chain in Australia and New Zealand, Domino’s leads in network size and sales. Sling & Stone’s mission is to keep Domino’s at the forefront for value-focused customers in a crowded QSR market.

“Domino’s is an iconic brand that we’re thrilled to work with. We’ll be delivering innovative, fast-paced campaigns that resonate with consumers.”

Rhiannon Frater, Domino’s APAC Chief Communications and Corporate Affairs Officer, said, “Sling & Stone’s expertise with dynamic challenger brands, along with their creativity, passion, and grasp of our brand communications, makes them the perfect fit for our in-house PR team.”

Kasi Talbot, Global Head of Consumer at Sling & Stone, added, “Domino’s is an iconic brand that we’re thrilled to work with. We’ll be delivering innovative, fast-paced campaigns that resonate with consumers — much like a Domino’s pizza.

“After more than 40 years in Australia, Domino’s continues to evolve and challenge the major QSR chains, making them an ideal partner for our agency,” Kasi adds.