Special New Zealand soars to global fame

AUCKLAND, Friday: Special New Zealand is making waves on the global stage! They’ve been ranked as the ‘#6 Most Effective Agency in the World’ and New Zealand’s ‘Most Effective Agency’ in the Effies Global Rankings.

Effies Worldwide is the go-to for ranking marketing and advertising effectiveness. They analyse over 4,000 finalist and winner data worldwide to find the top agencies each year.

Special is the only Kiwi agency in the world’s ‘Top 50’ list. Founder and CEO Tony Bradbourne said, “It’s great to be recognised as one of the best in the world, from the very edge of the world.

“It’s a hard-earned result built on the success of Special campaigns that have seen Partners Life & Contact Energy recognised as doing the most effective marketing in the world in their respective categories of Life Insurance and Energy and Kiwibank delivering the most effective financial services marketing in New Zealand.”

“It’s great to be recognised as one of the best in the world, from the very edge of the world.”

“In terms of three companies from New Zealand really setting the bar high and doing some of the best marketing in the world, it’s hard to go past those three. Hats off.”

Special’s recognition follows being named ‘Most Effective Independent Network in the World’ by WARC this year, plus New Zealand Creative Agency of the Year, Integrated Agency of the Year, and Independent Agency of the Year at the 2023 Campaign Asia Agency of the Year Awards.

Partner and Chief Strategy Officer Rory Gallery added, “We’re driven by the ambition to be the best creative network globally, underpinned by strategy to create effective work. And, it goes without saying, we wouldn’t be able to celebrate this recognition without brave and collaborative clients who put their trust in us.”

Special started in Auckland over 15 years ago and now has eight offices globally, including Sydney, Melbourne, Los Angeles, Wellington, London, and New York. Their business model effectively integrates Advertising, Design, Media, PR, Digital, and Innovation.