Ben & Jerry’s Urges DIY Activism in First Brand Campaign in a Decade

Ben & Jerry’s, a longtime cage-rattler and status quo challenger, is launching its first brand campaign in nearly a decade, encouraging Americans to lean into their skills and passions to become activists. The brand, partnering with indie agency DCX Growth Accelerator, is taking a choose-your-own-adventure approach instead of directing consumers to any one specific cause….
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