DARKHORSE scores big with Sephora and Briscoes

AUCKLAND, Yesterday: DARKHORSE, a top brand experience, PR, and social agency, keeps rocking 2024 with two big client wins, Sephora and Briscoes.

They’ve landed PR and influencer duties for Sephora in New Zealand, aiming to boost the global brand’s presence through earned media and targeted influencer efforts. DARKHORSE, who launched Sephora’s first NZ store in 2019, is stoked to have them back.

Another major score for DARKHORSE is partnering with retail giant Briscoe Group for PR and influencer work. Their new partnership kicked off with the viral “Sleepiest Job” campaign, already raking in $ 250k+ in PR value, with more to come.

“We’re extremely proud to be working with Sephora and Briscoes and we look forward to delivering great results.”

On top of that, DARKHORSE is continuing its partnership with BP, securing a monthly social media retainer for the Wild Bean brand. This includes social media management, community management, and content creation.

Mike Hewitt, Co-Founder and Managing Director, says, “The recent client wins really showcase the calibre of the team we have in the stables. It’s especially rewarding seeing our strategic and creative recommendations coming out on top after a rigorous competitive pitch process.”

“We’re extremely proud to be working with Sephora and Briscoes and we look forward to delivering great results.”