Rural insurer here, there and everywhere for Kiwis

Rural insurer FMG wants Kiwis to know it will always be with them, even throughout the ups and downs of rural life.

Its latest campaign, created alongside creative and media agency BCG2 has the message: ‘Here, there and everywhere’, aiming to remind rural New Zealanders, from sheep and beef farmers to lifestyle block owners that FMG is on hand to offer great cover and great advice.

Film Construction’s Perry Bradley again joined forces with BCG2 to direct the 30 and 15-second TVCs, as well as online content. The campaign is also supported by print, digital, social and radio.

BCG2 Chair and Executive Creative Director James Blackwood: “Our long-term partnership with FMG has been a very special relationship. We’re incredibly proud to have played a part in the success of FMG as they rightfully confirm their place in the hearts and minds of heartland rural New Zealand and the Lifestyle sector.”

Richard Aitken, Marketing Manager FMG, said, “We’re a mutual insurer, so we work in partnership with our rural and provincial clients and in the rural communities they live in. The BCG2 team share our passion for all that being rural stands for.”

The campaign was shot here, there and everywhere to capture rural New Zealand at its finest.

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