Vast Billboards partners with Hivestack

Outdoor advertising company Vast Billboards has expanded its reach across New Zealand with a new billboard and a strategic partnership with ad tech company Hivestack by Perion.

Launching its latest billboard in Tauranga brings Vast’s total number to 44 throughout the country.

Grant Moreton, Managing Director of Vast Billboards, comments: “Vast Billboards is on a remarkable journey of growth and innovation, expanding our footprint across New Zealand.

“With our new billboard in Tauranga, as well as a number of additional North Island sites earmarked to go live in the next few months, we’re not only strengthening our presence but also unlocking boundless opportunities for our valued clients.”

The new partnership with global digital out of home company Hivestack by Perion will allow media buyers to access Vast Billboards’ inventory via the Hivestack platform, simplifying the booking process and expanding reach to a wider range of advertisers.

Moreton expressed enthusiasm about the collaboration, saying: “Hivestack is a game-changer for us. It not only makes our inventory more accessible to media buyers but also allows us to participate in larger advertising briefs that were previously out of reach.”

Ash Houghton, VP Sales for New Zealand at Hivestack by Perion, commented: “We are thrilled to have Vast Billboards join our platform. With their impressive inventory and strong regional presence, they are a valuable addition to our network. This collaboration will provide media buyers with a seamless experience and access to Vast Billboards’ impressive billboards.”

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