The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff’s move is the latest instance of a top marketer climbing the corporate ladder to chief executive at a time when CMOs are tasked with taking on more responsibilities in a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down
Trump Grants TikTok a Second 75-Day Extension, Pushing Deadline to Mid-June
Reinventing Retail for Gen Z: Stacy Doren’s Vision for Journeys