November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GE’s Former CMO Linda Boff Becomes CEO of Said Differently

The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff’s move is the latest instance of a top marketer climbing the corporate ladder to chief executive at a time when CMOs are tasked with taking on more responsibilities in a…
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