AUCKLAND, Today: oOh!media, NZ’s leading Out of Home media company, is excited to unveil Smart Reach, their next step in behavioural targeting. This platform revolutionises brand engagement using advanced data analytics.
Smart Reach taps into their network of 4,000+ locations and 250+ audience segments. By combining geolocation data with behavioural insights, it optimises reach and boosts ROI by targeting consumers based on real-world behaviours.
James Fogelberg, Founder of LandmarksID, says, “Smart Reach represents a new era in OOH advertising in New Zealand. By harnessing their extensive GPS data and micro-geofence technology, they provide advertisers with unparalleled insights into consumer behaviours and movement patterns. This partnership with oOh!media is a game-changer for the industry.”
“We are thrilled to introduce Smart Reach, a tool that embodies our commitment to innovation and excellence in the Out of Home advertising space,” said Rick Goodwin, Product, Innovation & Solutions Director at oOh!media.
“We are thrilled to introduce ‘Smart Reach’, a tool that embodies our commitment to innovation and excellence in the Out of Home advertising space.”
“Smart Reach enhances the efficiency of OOH audience delivery and provides deeper insights into real-world behaviours, enabling brands to connect with consumers in more meaningful and impactful ways with relevant messaging.”
Key Features of Smart Reach:
- Advanced Targeting Capabilities: Utilises over 300,000 devices to gather real world movement insights and target audiences based on specific behaviours and affinities
- Geographic Flexibility: Allows advertisers to define geographies and create custom segments for more tailored campaigns
- Maximise 1+ Reach: Employs a sophisticated algorithm to maximise target audience reach across oOh! networks (Street Furniture + Retail)
- Comprehensive Insights: Provides insights into target audience reach uplift, in raw numbers, by leveraging Smart Reach
Early adopters like Hearts & Science and Contact Energy report improved outcomes. “The scale of oOh!’s network, optimised via Smart Reach, allowed us to connect with their target audience more effectively, resulting in a substantial increase in interest and engagement.” – Hearts & Science Planning Team.
oOh!media will keep enhancing Smart Reach with new features and integrations, ensuring even more value for advertisers.
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