December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP

Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time insights, making them more relevant. And early tests show that it’s driving results. “There are 205 million logged-in users that…
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