Programmatic

The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action.  On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […]

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