December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Election Season, Misinformation and Brand Safety Are on Advertisers’ Ballots

The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year’s presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of…
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