Adidas’ ‘Hey Jude’ Remake Becomes England’s Rallying Cry for the Euros

An Adidas ad that borrows The Beatles’ classic 1968 track, “Hey Jude,” for UEFA Euro 2024 has made a big impact in England, where a new generation has set its sights on winning the soccer tournament. The commercial, created by agency Johannes Leonardo, shows support for the English team and specifically Jude Bellingham, who exemplifies…
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