July 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adidas’ ‘Hey Jude’ Remake Becomes England’s Rallying Cry for the Euros

An Adidas ad that borrows The Beatles’ classic 1968 track, “Hey Jude,” for UEFA Euro 2024 has made a big impact in England, where a new generation has set its sights on winning the soccer tournament. The commercial, created by agency Johannes Leonardo, shows support for the English team and specifically Jude Bellingham, who exemplifies…
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