Rascals rebrand ignites festive fun

AUCKLAND, Today: New Zealand’s own Rascals, the nappy brand taking the market by storm and now under the ZURU Edge umbrella, recently celebrated its sleek rebrand.

The party, courtesy of Mango, was a festival held at the trendy Glasshouse in Morningside, Auckland. Complete with a kids’ DJ, a photobooth, and a ball pit, this sold-out event was the place to be for the under-five crowd and their parents.

Hannah Morris, Senior Marketing Manager at Rascals, said, “When we decided to rebrand from Rascals + Friends to Rascals, we wanted to celebrate with a family-friendly activity and our community here in New Zealand.

“The festival was one of those campaigns that put a smile on your face.”

“Mango developed the Rascals Funfest, which ticked all the boxes to reflect our new brand and purpose,” Hannah adds.

The day wasn’t just about fun; it also supported a noble cause. The festivities raised funds for Gingernut’s Angels, a charity aiding New Zealanders in need of financial support on their fertility journey, initiated by Jaimee Lupton, partner of ZURU’s Nick Mowbray.

Brianna Elder, Managing Partner at Mango, said, “The festival was one of those campaigns that put a smile on your face. There’s nothing cuter than a room full of babies and toddlers, getting their groove on. We’re also super thrilled to raise money for an awesome charity.”