December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ikea’s Innovative Billboard Spreads Sunshine to Every Table

Sweden’s weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror from its catalogue to reflect light onto shady areas and maximize time in the sun. The billboard, created by agency…
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