Programmatic

How NBCU Is Setting Up ‘Blue Chip’ Advertisers and AI for Olympics Gold

How do you make sure the biggest sports event of the year is also the biggest media event of the year? Bring on the branded content, Gen Z-friendly streaming series and generative AI. Those are the fresh ingredients NBCUniversal is mixing into its coverage of the 2024 Olympic Games, unfolding in Paris from July 26…
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