TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing...
Setting
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Stop Setting Money On Fire appeared first...
California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to...
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in...
Off the back of an extraordinary year growth and awards-wise for Special, StopPress sits down with Special’s Co-Founder, NZ CEO...
Off the back of an extraordinary year growth and awards-wise for Special, StopPress sits down with Special’s Co-Founder, NZ CEO...
The New Zealand Out of Home industry is finally getting a set of standards to make it easier to compare...
Social audio application Clubhouse revamped the process of creating and setting up rooms on its platform. A spokesperson said in...
Twitter added a new language setting to support the feminine form of Arabic. Users who select this setting will be...
"It's time for annual goal setting." Does this sentence cause a sense of anxiety or dread? Goal setting can feel...