Rascals celebrates rebrand, throws party for kids

For nappy company Rascals, there was no better way to celebrate its rebrand than by throwing a party with kids as its special guests.

Working with integrated comms agency Mango, the Zuru Edge-owned company dropped the “+ Friends” from its name to simply become Rascals.

To acknowledge the occasion, Mango staged a one-day festival for parents, and kids aged from zero to five, featuring a kids’ friendly DJ, photobooth, and ball pit.

The sold-out event was hosted at Glasshouse in Auckland’s Morningside and raised funds for Gingernut’s Angels, a charity helping New Zealanders in need of financial support on their fertility journey. It was started by Jaimee Lupton, partner of Zuru’s Nick Mowbray.

Hannah Morris, Senior Marketing Manager at Rascals, said: “When we decided to rebrand from Rascals + Friends to Rascals, we wanted to celebrate with a family-friendly activity and our community here in New Zealand. Mango developed the Rascals Funfest, which ticked all the boxes to reflect our new brand and purpose.”

Brianna Elder, Managing Partner at Mango said the festival was one of those campaigns that “put a smile on your face. There’s nothing cuter than a room full of babies and toddlers, getting their groove on. We’re also super thrilled to raise money for an awesome charity.”

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