December 25, 2024

Programmatic

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Shopify’s summer upgrades

SYDNEY, Today: Shopify (NYSE: SHOP), the leading global commerce company, has launched 150+ new products and upgrades for a faster, more unified experience for merchants.

Shopify’s Summer Edition includes updates to Point of Sale (POS), AI, analytics, and merchandising. The enhancements streamline the commerce experience for merchants and developers. Key updates include AI tools for content generation and customer interactions, smoother in-person transactions, and an evolved Markets feature for easier business expansion.

“The Summer ’24 Edition reflects our mission to create a unified commerce experience for our merchants,” said Shaun Broughton, Managing Director, APAC at Shopify. “This unwavering belief in simplicity is what allows entrepreneurs and teams to expand into new markets, quickly pivot on up-to-the-minute data, and share new and exciting products, all without the costs and complexity that can so often hinder business growth.”

Simplify Expansion with Reimagined Markets
Shopify’s evolved Markets feature, now a central hub for business growth, helps merchants expand internationally, into B2B, and in-person with POS, all from one place in their admin. No more juggling multiple stores or workflows. Just create a new market, customise it, and launch.

AI Enhancements Built for Commerce
Shopify’s new AI features save merchants time and money. The AI-powered Media Editor extends image editing across the Shopify admin and mobile app. AI product creation suggests attributes like colour, size, and style, reducing listing errors. Suggested replies provide real-time customer chat responses, streamlining communication and sales.

Streamline In-Store Selling
Shopify’s in-store selling upgrades include one-tap digital receipts for Shop Pay users and automatic return eligibility detection, ensuring a smooth return experience. Merchants can now apply multiple discounts at once and use “Buy X Get Y” codes to boost promotions.

Support Timely Decision-Making with Up-to-the-Minute Data
Shopify’s new unified analytics dashboard offers smarter, faster, and more intuitive data insights. Pre-built reports provide answers to common commerce questions, helping merchants make quick, informed decisions.


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